For almost two centuries, Tiffany & Co. has been at the forefront of innovation and exquisite craftsmanship in designer jewelry — setting the standard for American luxury.

Although it originally opened in 1837 as a stationary and fancy goods store in New York City, Tiffany & Co. was clearly destined for more. Founder, Charles Lewis Tiffany, also known as the “King of Diamonds,” spearheaded the discovery and exploration of rare gemstones — going as far as to introduce the world to never-before-seen gemstones along with his Tiffany gemologists.

For example, Dr. George Frederick Kunz, a Tiffany gemologist, discovered the new specimens of kunzite in 1902 and morganite in 1910. Following this tradition of discovery, the Tiffany team founded both tanzanite and tsavorite, bringing them to the public eye in 1968 and 1974, respectively.